1. How can a company like CarMax, which faces significant challenges during a recession, use the FAME method to communicate with its employees?

2. Create a communication policy for Carmax that incorporates all four elements of the FAME method.

3. What are non-verbal methods by which CarMax sales representative can communicate its commitment to customer service and integrity?

4. How would you design a training program to teach communication methods for the sales associates?

5. CarMax CEO Tom Folliart believes in a process of open, realistically optimistic communication. How would such a process work when the news is mostly bad?

6. Give a real example of ineffective communication that you have experienced first-hand in an organization. Explain the situation and the impact of the ineffective communication. Provide an alternate communication plan that may have provided a more positive impact?