1. How are the following prices determined and what do they have in common?

a. admission to local commuity college

b. tuition at a community college

c. local sales tax rate

d. printing of programs for a baseball stadium

e. lawn mowers

2. Which of the following is true of a marketing audit?

a. It is directly involved in the process of creating a unified operating plan that ensures a company-wide focus on achieving goals.

b. It does not include sufficient metrics to measure the success of a product.

c. It includes both quantitative and qualitative data from all the stakeholders of a business.

d. It always comprises only of general metrics like marketing return on investment and profitability sharing.