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1. Honda motor company is considering offering a $1,000 rebate on its minivan, lowering the vehicle's price from $35 000 to $34,000. The marketing group estimate that this rebate will increase sales over the next year from 44 000 to 56,000 vehicles. Suppose Honda's profit margin with rebate $5,000 per vehicle. If the change is the only consequence of this decision.
(1.1) What are the benefits

(1.2) What are the costs?

(1.3) Is it a good Idea?

2. Briefly distinguish between global logistics and global distribution. Why is this difference important?

3. BMW Corporation feels that its global brands offer real advantages. What are the major advantages that the firm might receive from standardization?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91253987

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