1. Highly formalized organizations often have:

1. individuals at low levels making the most important decisions.

2. a difficult time maximizing performance in response to rapid changes.

3. more rapid and faster rates of development than those with decentralized structures.

4. a highly customer-oriented policy.

2. Which of the following is true of the rate-of-trial method of measuring the success of a new product?

1. It is extremely cost-effective and thereby most commonly used.

2. It is not indicative of the price sensitivity of customers.

3. It consists of research that is qualitative in nature.

4. It provides a quick snapshot of a marketing team's success in attracting new customers.

3. Which of the following is true of a marketing audit?

1. It is directly involved in the process of creating a unified operating plan that ensures a company-wide focus on achieving goals.

2. It does not include sufficient metrics to measure the success of a product.

3. It includes both quantitative and qualitative data from all the stakeholders of a business.

4. It always comprises only of general metrics like marketing return on investment and profitability sharing.