1 high switching costs refers tothe continual cost of using, Ask an Expert

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1. High switching costs refers to:

the continual cost of using new products.

the cost to the buyer of remaining with existing products.

a reluctance to try new technology.

the cost of using new technology.

a one-time cost to the buyer of converting to a new product

2. The evaluation of new product ideas is referred to as what?

Testing

Trailing

Screening

Checking

None of the above

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