1. Google's method for creating 'bandwidth' for employee innovation is called the 80/10/10 formula.

True False

2. One of the huge dilemmas that troubles large companies is that all the power for inventing is concentrated in the hands of a tiny, homogeneous group that is the least likely to innovate.

True False

3. The essence of innovation is creative admonition.

True False

4. Making fortunate discoveries by accident is called

a. Serendipity

b. Juxtaposition

c. Flashback

d. End Game

5. How a firm is organized has very little to do with innovation. True False

6. Several of the most successful Chinese firms share all but which of these principal characteristics:

a. high technology at low cost

b. unmatched choice of products in standardized, mass-market segments

c. high overhead costs

d. speciality products offered at dramatically lower prices

7. One important innovation challenge is to keep an unbalance of incremental and radical ideas in the firm's portfolio.

True False

8. Among the authors' recommended leaderships imperatives are all but which of the following:

a. Involve more than the top executives in building the innovation architecture

b. Don't let the organization assume that the architecture will be selected by vote

c. Make the architecture a top-down, executive-only strategy exercise.

d. all of these

9. The following enterprise-wide initiatives are vital to a successful organization

a. Total Quality Management

b. Lean Manufacturing

c. Six Sigma

d. Deep capacity for innovation

e. All of these

10. Most senior managers recognize that with today's intense competition, that radical innovation is the only option left for creating new wealth.

True False

11. A good quality philosophy is based on a systemic approach to the process. True False

12. Figure 2-1 in our text suggest that as one goes UP the pyramid from the front-line employees, diversity

a. stays the same

b. increases

c. decreases

d. none of these

13. It is NOT a myth that breakthrough ideas are produced solely by intuitive individuals or a small creative am working in isolation.

True False

14. A Business Model is a conceptual framework that describes how a company creates, delivers, and extracts value. True False

15. In 'unpacking the business model', the authors identify ___ basic components.

a. 1 b. 2 c. 3 d. 4 e. 5