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1. Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential market segment and describe the value proposition that would meet the needs of this target customer group. What need is being fulfilled? What benefits are being sought?

2. Please watch The Persuaders at PBS.org (http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1). What do you think of The Persuaders? Do you agree that the environment is cluttered with too many brand messages? How would you communicate the idea of luxury in a 30-second television advertisement?

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