1 google adwords functions much like direct response, Ask an Expert

Management Studies

1. Google AdWords functions much like direct response marketing because AdWords asks that customers take action by clicking on an advertisement. This response is similar to that required with __________.

A) yellow pages B) magazines C) infomercials D) newspapers

2. Online advertising has the unique feature of being interactive; the use of drop-down menus, built-in games, or search engines that engage viewers are excellent examples of __________.

A) rich media B) frequency media C) flexible media D) raw media

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92026788

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