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1. Go to zulily.com and register. Identify features of the site that make shopping entertaining to mothers and explain why those features entertain. Explain why this is important to the zulily business model.

2. Go to Nordstrom.com and shop for childrenâ€TMs clothes. How does the zulily shopping experience differ from that at Nordstrom? Briefly describe the advantages and disadvantages of each type of experience.

3. If you were a buyer for zulily, what data would you like to have about customer purchase habits?

4. If you were a buyer for zulily, what data would you like to have about past vendor performance?

5. In the general course of life, 2-year-old boys become 3-year-old boys, 4-year-old girls become 5-year-old girls, and so on. How can zulily use this not-so-remarkable phenomenon to customize a customerâ€TMs shopping experience? What data would you need to do this?

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