1. Go to www.nytco.com and check whether The New York Times' recent financial reports indicate that its business model is working. Does the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories? Is its revenue stream from advertisements growing or declining? Are its subscriptions fees and circulation increasing or decreasing?

2. After reading Chapter 1 power point at the attachment: on the basis of what you know about the quick service restaurant industry, does the McDonald's strategy as described in attachments seem to be well matched to industry and competitor conditions? Does the strategy seem to be keyed to having a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about McDonald's strategy that can lead to sustainable competitive advantage?