1 go to kinesis research wwwkinesissurveycom and view the, Ask an Expert

Management Studies

1. Go to Kinesis Research ( www.kinesissurvey.com ) and view the short wireless survey demonstration video. What are the advantages and disadvantages of wireless surveys?

2. Comment on the ethics of the following situations:

a. A researcher plans to use invisible ink to code his direct mail questionnaires to identify those respondents who return the questionnaire.

b. A telephone interviewer calls at 10:00 p.m. on a Sunday and asks to conduct an interview.

c. A manufacturer purchases 100,000 e-mail addresses from a national e-mail distribution house and plans to e-mail out a short sales promotion under the heading of "We Want to Know Your Opinions."

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92045652

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