Ask Marketing Management Expert

1. Globalization

Imagination is more important than knowledge (Albert Einstein) We need to think more seriously than ever about how we encourage people to focus on productive outcomes that advance and unite civilization-peaceful imaginations that seek to "minimize alienation and celebrate interdependence rather than self sufficiency, inclusion rather than exclusion," openness, opportunity, and hope rather than limitation, suspicion, and grievance.

Discuss how a global business could harness these ideas to create a better world for all countries especially the countries that do not benefit from globalization.

2. Excellence

The platform for Peters and Waterman onto which the In Search Of Excellence research and theorising was built, was the McKinsey 7-S model:

• Strategy
• Structure
• Systems
• Style of management
• Skills - corporate strengths
• Staff
• Shared values

Discuss the 7-S model in relation to a company of your choice. The company can be from anywhere in the world. In your answer you will need to discuss the seven steps to success and how organisations achieve success in today's market place

3. Security

Do you consider hacktivism to be civil disobedience or a cyber crime? Justify your answer with evidence.

4. The world is flat

Stanley Fischer, the former deputy managing director of the IMF, once remarked to me. "One good example is worth a thousand theories." I believe that is true. Indeed, people do not change only when they must: They also change when they see that others-like themselves-have changed and flourished. Discuss the above quote in relation to the rise of the middle-class in China and India.

5. Counterfeit goods

a. Watch the video clip http://www.abc.net.au/7.30/content/2014/s4103157.htm

b. Discuss the impact of counterfeit goods in the context of conducting profitable, sustainable global business enterprises such as Gucci, Pfizer, Rolex or LVMH.

c. Discuss how counterfeit goods fund terrorism and what can be done to eradicate this funding.

6. Disruptive innovation - The Internet of things

"Pill-shaped microcameras already traverse the human digestive tract and send back thousands of images to pinpoint sources of illness. Precision farming equipment with wireless links to data collected from remote satellites and ground sensors can take into account crop conditions and adjust the way each individual part of a field is farmed-for instance, by spreading extra fertilizer on areas that need more nutrients. Billboards in Japan peer back at passersby, assessing how they fit consumer profiles, and instantly change displayed messages based on those assessments." (McKinsey&Company 2010) Business models based on today's largely static information architectures face challenges as new ways of creating value arise. In this context (the Internet of things) choose an industry and a specific technology and discuss the impact this change will have in the next five years.

Analyse the business value and sustainability.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91616177

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As