1. Given consumers’ sensitivity to price increases, some companies are somewhat hesitant to increase their prices in today’s market place opting to pursue other strategies. Discuss four alternate approaches that a company might consider to avoid increasing its prices, citing an appropriate example for each of the alternatives discussed.

2. Supply chain power and the influence this can have on supply chain partners. In today's world of transparency, political correctness and ethics, do you think that the more powerful partners in most supply chain relationships are likely to coerce their less powerful partners? Why or why not?"