1. Getting franchisees to adopt the online ordering system is a major challenge. What techniques would you use to encourage adoption? I stopped by Starbucks yesterday and paid with my iPhone! Everything is going cyber. I personally would rather place my order myself online, instead of having to call it in. Nothing satisfies today's customers more than finding what they want just by clicking a button. With today's society focusing more on healthy eating, they are able to read all the ingredients and browse ahead of time. As for the techniques to encourage it, it simply means staying up with the times. Being better than the competition. If you offer online options, it could cut back hourly wages or helping to keep prices competitive. 2. Draw a supply chain map showing the various parties in McDonald's supply chain: food growers, manufacturers, distributors, corporate headquarters, and restaurants. Describe the type of information that needs to be exchanged between the partners in each pair of partners. What is each organization looking for in its information systems? 3. Describe differences in how McDonalds's should handle information and planning for (1) regular food items, (2) nonfood items like wrappers or napkins, and (3) promotional or one-time items like Happy Meal toys.