1). Generally, we are creatures of habit and like routines. Disruption then makes us very uncomfortable. At the same time, disruption is synonymous with earth shattering technology change, like the creation of the Internet. In real life, those who study innovation and improvements can tell us that most innovation is gradual, not seismic. What implication is there for setting strategy?

2). At an individual level, we often ask people what their strengths are - what are you good at? Similarly, for companies we ask what their strengths are as we start strategic planning using the SWOT framework. Is this emphasis misplaced? However, if it is, what does it get replaced with?