1. From the list of products below, classify each of the products in the list as either convenience, shopping, specialty, or unsought goods. Then, explain the reasons behind classifying each of these products the way you did. winter coat, pair of shoes, life insurance, Luis Vuitton handbag, blue jeans, frozen pizza, and bottled water.

2. A local supermarket would like to introduce their own brand of paper goods (e.g., paper towels, facial tissue, etc.) to sell alongside their current inventory. The company has hired you to generate a report outlining the advantages and disadvantages of doing so. Write the report.