1. Foundersuite, Quirky and Unassumer are Web sites that provide access to ________.

feedback on business ideas

market research

landing pages

surveys

prototyping services

2. Three commonly utilized methods for determining product/service demand are ________.

analyzing the financial performance of other businesses, talking face-to-face with potential customers, and assessing target market attractiveness

assessing target market attractiveness; utilizing online tools, such as Google AdWords and landing pages; and calculating total startup cash needed

assessing the overall financial attractiveness of the proposed venture, talking face-to-face with potential customers, and assessing industry attractiveness

assessing industry attractiveness; library, Internet and gumshoe research; and talking face-to-face with friends and family

talking face-to-face with potential customers; utilizing online tools, such as Google AdWords and landing pages; and library, Internet and gumshoe research

3. The Partnering for Success feature in Chapter 1 focuses on start-up incubators and accelerators. According to the feature, participating in a start-up incubator or accelerator is an excellent way to ________.

prepare for a job in a major corporation

gain access to mentors, partners and investors

prepare to become a franchisor

learn how to conduct an industry analysis

learn how to write a business plan

4. The two primary areas to consider in organizational feasibility analysis are management prowess and resource sufficiency.

True

False

5. Which of the following is an example of how to encourage creativity at the organizational level?

Make no attempt to hire creative people.

Elevate creativity's importance throughout the organization.

Promote a mentality suggesting that the best solutions to all problems have already been found.

Maintain a "stiff" organizational culture with no room for different behaviors.

Pigeonhole employees; keep them in the same job for years.