1. For markets dominated by indirect channel systems, share of _________can be directy linked to your firm's market share.

A) distributor outets      

B) newest firm  

C) smallest segment

D) sales agents

E) manufacturer reps

2. The pocket price differs from the net price because all of the following may be deducted from the net price except______________.

A) Sales Agent / Rep Commission

B) Distributor Discount

C) Transaction costs

D) Manufacturing costs

E) Retailer Discount

3. Brand Action advertisements often use _______

A) smaller logos

B) excessive copy           

C command phrases     

D) famous endorsers     

E) humor