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1. For established brands that have been market leaders for over 70 years:

packaging offers the only option for further growth.

packaging offers opportunities to further develop the brand.

packaging issues are dealt with by channel members.

packaging is only a minor consideration for the brand.

packaging cannot make any further contribution to the brand.

2. Identification offers the brand manager opportunities to promote the product such as:

promotion of sale.

information on how the product is used.

establishing brand identity.

warnings.

All of the above

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