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1. For each of the following products, identify the segmentation base that you consider best for targeting consumers: (a) coffee, (b) soup, (c) home exercise equipment, (d) cordless telephones and (e) fat-free frozen yogurt. Explain your choices.

2. Apply the criteria for effective segmentation to marketing a product of your choice to college students.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92176355

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