1. For each of the following jobs, state whether you think the pay should emphasize base pay (wages/salaries) or incentive pay (bonuses, profit sharing and so on). Give a reason for each: Please no plagiarism
(i) an accountant at a manufacturing company
(ii) a salesperson for a software company
(iii) a chief executive officer
(iv) a physician in a health clinic
2. GUM Soft Picks were introduced as an alternative to flossing to reach and remove food and plaque between teeth. Because the product requires a difference technique, this company would most likely face a(n) __________ barrier with new users.
usage
risk
value
emotional
psychological
3. Ralston Purina offers super-premium dog foods based on “life-stage nutrition.” The repositioning strategy Ralston Purina is using here is called
market modification.
product extension.
rebranding.
trading up.
downsizing.