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Aristotle stated character as ‘the decisions a person makes when the choice is not obvious'. The other well known definition of character is the manner we act when no one is looking. Firms that have "character" tend to perform better over the long run.

1) Find out at least one Scripture verse which is related to character and to a Firm having character.

2) Describe your Scripture verse in the context of Marketing Management.

(2 to 3 paragraph response)

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