1 explore both the amazon and barnes amp noble websites2, Ask an Expert

Management Studies

1. Explore both the Amazon and Barnes & Noble websites.

2. Based on their websites, compare and contrast the apparent target markets and marketing mixes of Amazon and Barnes & Noble.

3. Describe how these companies use their websites for positioning. What aspects of company and product differentiation are apparent within each ebsite?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92585866

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