1) Explain why the ABC format described in the text reading is beneficial for writing all correspondence; and discuss several ways to incorporate the “You” attitude in your writing. Why is this important?

2) Design plays a major role in how readers understand and perceive information. In fact, the way a document is designed or presented creates a subliminal effect, a first impression of sorts, which readers often use to judge the overall value of the document. Choose two or three elements—color, consistency, grids, white space, the use of lists, parallelism, fonts, and so on—that you feel are the most important. Explain why you feel these elements are critical for helping create a good first impression.