1. Explain which three segmentation variables would be most important to a marketer of breakfast cereals.  You do not need to identify target markets, just focus on bases for segmentation.  Incorporate choices from at least two different categories (geographic, demographic, psychographic or behavioral) and use the requirements for effective segmentation described in your text to support your choices.

2.  Where would you place Apple's iPhone on the product life-cycle?  Use the product life cycle characteristics and strategies described in your text to explain your choice.

3.  Visit a large discount store (Walmart, Target, Kmart, Meijers) and tell me about at least three pricing strategies you see being used.  Explain your observations - identify the strategy and tell me about why you think its' being used.  The pricing strategy may be employed by the retailer or the product manufacturer.