1 explain where pr fits in the marketing communications, Ask an Expert

Management Studies

1. Explain where PR fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between PR and other elements of the communications mix.

2. Explain why the relationship between PR and marketing theory is best illustrated by use of marketing theory such as that of the product life cycle or innovation theory.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92025830

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