1. Explain where power and leadership lie in distribution channel with independent members.

2. If you were asked to lend money to your cousin’s clothing store to help her through a slow sales period, would you be more interested in looking at the current ratio, or the quick ratio, as a measure of liquidity? Explain?

3. What do you believe are the social, political, and/or cultural implications of social media? Do you think it influences or even reflects public opinion? How persuasive are messages on social media (and under what conditions)? How has social media changed public relations?