1 explain what is meant by the term lsquoresearch and, Ask an Expert

Management Studies

1. Explain what is meant by the term ‘research and evaluation' in marketing communications' terms.

2. Write a typical research brief for an fmcg brand and explain what a research company would have to put in a proposal to have a chance of getting the account.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92025884

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