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1. Explain the value of seasonal indices in forecasting. How are seasonal patterns different from cyclical patterns?

2. Which forecasting technique can place the most emphasis on recent values? How does it do this?

3. In your own words, explain adaptive forecasting.

4. What is the purpose of a tracking signal?

5. Explain, in your own words, the meaning of the correlation coefficient. Discuss the meaning of a negative value of the correlation coefficient.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92010763

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