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1. Explain in your own words the differences between the production, managerial, and stakeholder views of the firm. Which view is best and why?

2. Direct mail sourcing is a creative challenge that I personally enjoy. Using this method you target a particular audience.

3. What is revenue management? How is revenue management applied in the hotel industry? Give an example of where else could revenue management be used in the Hospitality Industry beyond hotels?

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