1. Explain how an environmental factor such as the emphasis on sustainability could impact on the marketing mix. Conduct research if necessary and give examples. (200 words)  

2. Give examples of emphasis on sustainability in regard to the marketing mix.

3. How can this factor affect the marketing mix?

4. What statistical techniques are commonly used by business organisations to gather marketing information? In 400 words summarise a number of techniques and explain how you might use them to identify markets and marketing opportunities. Conduct appropriate research to answer this question.