Ask Marketing Management Expert

1. Ewing Kauffman took a risk when he started his company Marion Labs in 1950.

1. True

2. False

2. How Ewing Kauffman ran his business illustrates corporate entrepreneurship.

1. True

2. False

3. Entrepreneurial opportunities are those situations in which new goods, services, raw materials and organizing methods can be sold at greater than their production cost.

1. True

2. False

4. Entrepreneurial action can be defined as those situations in which new goods, services, raw materials and organizing methods can be sold at greater than their production cost.

1. True

2. False

5. The McMullen-Shepherd Model helps identify the common traits of successful entreprenuers.

1. True

2. False

6. The McMullen-Shepherd Model explains how knowledge and motivation influence two stages of entrepreneurial action.

1. True

2. False

7. Superficial similarities exist when the underlying mechanisms of the technology resemble, or match, the underlying mechanisms of the market.

1. True

2. False

8. Structural similarities exist when the underlying mechanisms of the technology resemble, or match, the underlying mechanisms of the market.

1. True

2. False

9. Bricolage is entreprenuers making do by applying combinations of the resources at hand to new problems and opportunities.

1. True

2. False

10. The effectuation process starts with what one has and selects among possible outcomes.

1. True

2. False

11. The casual process of thinking starts with what one has and selects among possible outcomes.

1. True

2. False

12. Demographics, ethnic origin, and marital status are examples of segmentation variables.

1. True

2. False

13. Principles of effectuation help entrepreneurs develop their cognitive adaptability.

1. True

2. False

14. The question "What is this technology all about?" is a comprehension question.

1. True

2. False

15. Comprehension questions are designed to stimulate entrepreneurs to think about their own understanding.

1. True

2. False

16. Asking "How is this problem similar to problems I've already solved" is an example of a connection task.

1. True

2. False

17. A reflection task would involve thinking about what strategies should be used to solve a problem.

1. True

2. False

18. Entrepreneurs have stronger intentions to act when taking action is perceived to be impossible and risky.

1. True

2. False

19. Perceived desirability refers to the degree to which an individual has a favorable or unfavorable evaluation of the potential entrepreneurial outcomes.

1. True

2. False

20. An entrepreneur is rarely able to start a new business without some form of formal education.

1. True

2. False

21. Research indicates that male entrepreneurs tend to start their first significant venture in their middle 30s, while women entrepreneurs tend to do so in their early 30s.

1. True

2. False

22. Previous start-up experience is a good predictor of starting subsequent businesses.

1. True

2. False

23. Dissatisfaction with various aspects of one's job often motivates the launching of a new venture.

1. True

2. False

24. Most entrepreneurs indicate that their most significant venture was not their first one.

1. True

2. False

25. Role models are individuals who give psychological support to the entrepreneur especially during the start-up phase.

1. True

2. False

26. Role models can include family members as well as industry professionals.

1. True

2. False

27. In a social network there are two major properties, density and centrality.

1. True

2. False

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92193376
  • Price:- $20

Priced at Now at $20, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As