1. Energy Australia’s investment of $133 million in environmental improvements, is an example of

a. a marketing mix decision.

b. corporate social responsibility.

c. a code of conduct.

d. self-regulation.

e. None of the options listed.

2. Your marketing manager wants to know some basic characteristics of the people who live in the suburbs surrounding your business' headquarters. They want information on factors such as income, age and gender. You should first

a. conduct a survey.

b. run some focus groups in the local market

c. obtain relevant secondary data.

d. design some projective techniques.

e. None of the options listed.

3. A target market can best be described as

a. the total market for a product.

b. a group of customers with different needs and wants.

c. a group of customers with similar needs and wants.

d. customers who currently purchase an organisation's products.

e. customers who don't currently purchase an organisation's products.

4. Discuss the difference between qualitative versus quantitative methodology

Explain the following research designs:-

a) experimental

b) crossectional

c) surveys

d) case studies

e) longitudinal

f) comparative