1 emilys bakerys customers have asked her to open a second, Ask an Expert

Management Studies

1. Emily's Bakery's customers have asked her to open a second location in a neighboring town offering the same menu as the original location. If Emily decides to do? this, she will be following a? ________ strategy.

A. concentration

B. diversification

C. differentiation

D. focus

2. When one gas station lowers its price a? penny, the station on the other corner of the intersection lowers its? price, followed by the gas stations on the next? block, and so? on, until nearly every gas station in town has lowered its prices. This situation illustrates? ________.

A. a cost leadership strategy

B. a differentiation strategy

C. intense rivalry among competitors

D. the treat of substitutes

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