1. During the _____ of the product life cycle, the basic goal of promotion is to inform the target audience that the product is available.

a. decline stage

b. growth stage

c. maturity stage

d. introduction stage

2. The first action a marketing team should take when initiating a social media campaign is:

a. to develop a list of objectives.

b. to identify the medium for the campaign.

c. to identify potential consumers.

d. to establish a listening platform.