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1. Due to issues in international business such as the case of Enron, ethics is now very important in the global environment. Share an unethical case from your country. Then suggest how firms can incorporate good ethical policies in their daily operations to prevent unethical issues.

2. Describe a brand that has built a good relationship with you. Describe the marketing communications functions used and the messages that have helped build and sustain your relationship with the brand.

Operation Management, Management Studies

  • Category:- Operation Management
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