1 does the concept of ldquodisruptionrdquo provide a, Ask an Expert

Management Studies

1. Does the concept of “disruption” provide a helpful model for understanding Ford Motor Company's current dilemmas?

2. What are the limitations of this model, and are there other ideas that are more useful for understanding Ford’s competitive landscape?

3. What kinds of partnerships should Ford initiate to acquire technologies that it cannot or does not want to build in-house?

4. Which research and development initiatives should Ford bet on, and how aggressively should they invest to build new capabilities?

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