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1. Does General Dynamics Corporation have differentiated products or services? If so, what is the basis for this differentiation from the competition?

2. Does General Dynamics Corporation have a cost-leadership position in this business? If so, can you identify which cost drivers it uses effectively to hold this position?

3. What is General Dynamics Corporation approach to the market? If it segments the market, identify the scope of competition it is using.

4. Using the answers to the preceding questions, identify which generic business strategies General Dynamics Corporation is employing. Is the General Dynamics Corporation leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not.

6. What suggestions do you have to improve the General Dynamics Corporation business strategy and strategic position?

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