1. Do you think it is wise for Domino’s to stick to its traditional “home delivery” business model, even when that is not the norm in a country and when its international rivals have changed their format?
2. How does the marketing mix for Domino’s Pizza in Japan differ from that in the United States? How does that in India differ from the U.S. marketing mix?
3. What lessons can we draw from the Domino’s case study that might be useful for other international businesses selling consumer goods?