1. Do you think blurring the line between a business good and a consumer good is an effective marketing strategy? Explain.

2. Which phase of the product development process do you believe is most important? Why?

3. How important do you think focus groups are to the eventual success of a new product?

4. Given what you've learned about the product life cycle, why might it be wise for a consumer to wait a few months before purchasing a newly launched product?

5. Which distribution channel do you think is most effective for companies? Why?

6. What type of promotions do you think are most effective in the sports and entertainment marketing industry? Explain.

7. Do you think personal selling is more effective than advertising? Why or why not?

8. Why would you need to analyze your competition before commercializing a new product?

9. Other than a sale, what are some other results of an advertisement that a company would find beneficial?

10. Do you think that negative publicity is better than no publicity at all? Explain.