1 distinguish between qualitative and quantitative research, Ask an Expert

Management Studies

1. Distinguish between qualitative and quantitative research that might be used in sales person or force research.

2. Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92026883

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