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1. Distinguish between marketing PR and corporate PR. Explain, using examples, why the techniques used at both levels might be similar if not the same.

2. Explain what the word propaganda means and why is it such a ‘dirty' word. Give your considered view on the opportunities and problems propaganda may provide for PR practitioners, illustrating with examples.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92025987

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