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1. Discuss what challenges marketers face with international market segmentation.

2. How is demographic segmentation used in consumer markets, provide examples where marketers have used demographic segmentation

3. You run an ANOVA analysis to see if families from different regions of the US spend the same amount of time at Universal. The results are statistically significant. What does that tell you? What else, if anything, must you do if the results are significant?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93133267

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