1. Discuss two strategies that can be used for leading change. How do these strategies increase stakeholder support and create momentum for a change initiative to be successful? Why might you want to consider including the most vocal critic of the change initiative in your guiding team?

2. To what extent do you feel that visiting countries outside the United States can make a person a more effective businessperson?

3. To what extent to do you feel that traveling across the United States can make a person a more effective businessperson?

4. Complete a Market Positioning Map Matrix (MPM) for Disney World. You must comment on the MPM results.