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1. Discuss three types of product modification with your own examples.

2. Although major appliances, like washers and dryers, are usually considered homogeneous shopping products, the high-efficiency front-loaders that boast many more features than standard machines are gaining in popularity. Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain

3. Discuss four major characteristics of services with your own examples.

4. What kind of marketing channel functions can be performed over the Internet? Why do you think so?

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Operation Management, Management Studies

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