1) Discuss the roll of timing and technology as it relates to competitive advantage.

2) Why do big firms fail to see disruptive technologies as a threat?

3) Why can’t big firms simply wait until disruptive innovations prove themselves before they invest in these new areas?

4) Uber and Airbnb are larger than any taxi firm or hotel chain on the planet. In what important way does the infrastructure used by these firms to deliver services differ from more traditional rivals?