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1. Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective.

2. According to a recently released study, mascots create more social media buzz than do celebrity endorsers. For example, the Pillsbury Doughboy scored 10 (highest on the scale) and LeBron James scored 1. In a small group, find an example of another company using a mascot to create social media buzz and suggest ways the company can create even more buzz. How is social media buzz measured?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92044833

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