1 discuss the kinds of creative appeals that are available, Ask an Expert

Management Studies

1. Discuss the kinds of creative appeals that are available to communicators. Consider the usefulness of combining emotional and rational appeals in some instances. Illustrate your response with an example of one such combination.

2. Explain the range of creative executions available to marketers. Choose one such execution in particular and discuss its pros and cons in relation to a particular brand.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92025680

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