1 discuss the changing dynamic role of sales promotion, Ask an Expert

Management Studies

1. Discuss the changing, dynamic role of sales promotion within the integrated communications mix and qualify this with the use of an example, industrial, trade or consumer, of your choice.

2. Highlight the advantages and disadvantages when using sales promotions, paying particular attention to potential brand damage.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92026066

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