1. Discuss concepts of marketing for a relevant services industry

2. Assess the impact of the marketing environment on the industry

3. Evaluate the relevance of consumer markets in the industry

4. Discuss the rationale for developing different market segments

5. Assess the importance of components of the marketing mix to the industry

6. Analyse pricing strategies and policies in relation to the industry

7. Evaluate the role of the promotional mix

8. Plan an advertising campaign for a services industry operation

9. Analyse the role that sales promotion and public relations play in promotional efforts

10. Discuss the relevance of market research to services industry operations

11. Undertake market research for an appropriate product or service

12. Analyse the suitability of different media for marketing an appropriate product or service

13. Evaluate the implementation of the marketing plan for an appropriate product or service

You are a marketing manager for a hospitality organisation in London. You have been assigned to create a booklet to present it to the board of Directors. The booklet should include the following:

1. Introduction to the chosen organisation

2. Include 2 definitions of Marketing from different academic sources.

3. Explain the importance of Marketing.

4. Mention the types of management orientation and explain the type used by your organisation and justify.

5. Describe the Macro and Micro environment of your organisation.

6. Mention the different consumer markets targeted by the organisation and justify their choice.

You are to conduct a market research on any hospitality organisation and produce a report as follows:

1. Define Market research.

2. Explain the importance of market research.

3. Collect primary/secondary data on the demographics of the customers of your chosen organisation and their satisfaction level.

4. Analyse and summarise your findings.